In 2023, objectives emerged as a leading showroom in New York, showcasing modern, advanced contemporary, and designer brands, founded by industry leaders Lorraine Abela and Kiran Pandher. Within the showroom, the harmonious fusion of Lorraine and Kiran's talents unfolds - a hybrid of creative vision and strategic foresight. Together, they form a compelling platform within the ever-shifting realm of fashion.

A sanctuary bathed in natural daylight and 270 degree views of Manhattan, objectives offers a creative space spanning nearly 4,000 square feet in the Tribeca gallery district.

The founders develop bespoke strategies for each brand, forging connections between brands and a vast network of esteemed retailers domestically and abroad. Objectives not only extends its reach across the wholesale retail network, but also taps into emerging talent, providing them with industry insights, merchandising experience, and creative production.

Lorraine, a veteran of the designer world, brings forth a legacy of collaboration with international designers in London, Sydney, NYC. Kiran comes with a decade of multi-brand contemporary showroom leadership launching emerging designers and managing large volume businesses..

Objectives reach resonate far and wide, with market coverage in New York, Paris, Dallas, and Los Angeles.